

POSIBLE ATX 2018
Schedule / Sessions
Schedule:
• 8:00AM Registrations
Pre-Function Area | First Floor
• 9:45AM-10:00AM Opening Remarks
Special Events Center | First Floor
• 10:00AM-10:45AM Santiago Jorga - CEO & Founder Creu Capital & PEAK CRE
(Formerly with Grupo Bimbo)
Special Events Center | First Floor
• 11:00AM-12:45PM Sessions
Various Zones & Floors
• 1:00PM-1:45PM Leslie Montoya - Communicating Authentically & Without Fear
Demonstration Area
• 2:00AM-3:45PM Sessions
Various Zones & Floors
• 4:00PM-4:45PM María Ríos - President & CEO Nation Waste, Inc.
Special Events Center | First Floor
• 4:45PM-5:00PM Closing Remarks
Special Events Center | First Floor

Sessions:
PLAN IT
A Smart Business Needs SMART Goals
JUST
Learn the art of organizing your dream business with a plan that matches. Breath new life into your business or business idea (bilingual).
11:00AM - 11:45AM
Conference Room
4th Floor

PLAN IT
How to Open Your Own Business
Dr. Enrique Cruz
Identifying the necessary resources and planning stages for starting and growing your own business.
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12:00PM - 12:45PM
Conference Room
4th Floor

PLAN IT
Planning for a Successful Business
EGBI
An overview of a business plan and why it's important to build a successful business. Presented by Joni Foster (English) and Barbra Boeta (Spanish)
2:00PM - 2:45PM
Conference Room
4th Floor

PLAN IT
BizAid Orientation
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City Of Austin
A general overview of opening a small business or re-evaluating an existing business during its growth.
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3:00PM - 3:45PM
Conference Room
4th Floor

FINANCE IT
Access to Capital
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PEOPLE FUND
Small businesses still struggle to access capital from mainstream sources. Learn about crowdfunding and peer options as well as community resources.
11:00AM - 11:45AM
Special Events Center
1st Floor

FINANCE IT
Small Business Essentials
for Long Term Growth
BCL
Business and personal wealth creation. Learn how to grow a business the right way and grain access to capital for growth. Presented by Rosa Rios Valdez
12:00PM - 12:45PM
Special Events Center
1st Floor

FINANCE IT
A Small Business Workshop with Bank of America
Bank of America
Creating the groundwork that begins long before your business opens its doors and makes that first sale.
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2:00PM - 2:45PM
Special Events Center
1st Floor

FINANCE IT
Tax Obligations for Small Business
Hispanic Alliance
Understand the basic business structures and tax obligations with Federal Income, State Sales and Use Tax, State Franchise Tax and Business Personal Property Taxes.
3:00PM - 3:45PM
Special Events Center
1st Floor

STRUCTURE IT
Creating a Search Friendly Website
Learn how to give visitors the information they are looking for and things to avoid. The importance of optimization, make sure that other sites link to yours and make your site easily accessible.
11:00AM - 11:45AM
Reading Porch
4th Floor

STRUCTURE IT
Using your Website to Market on Social Media
EGBI
Learn the essentials of what needs to go on your website and use its content for marketing on social media. - Presented by Monica Pena (English) and Veronica Trevisan (Spanish)
12:00PM - 12:45PM
Conference Room
4th Floor

STRUCTURE IT
Is my Business in Compliance
PAYCHEX
Keeping your businesses in Compliance. Presented by Cristina Huizar.
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2:00PM - 2:45PM
Conference Room
4th Floor

STRUCTURE IT
Know how to Protect Your Business
EGBI
A brief overview for business owners on how to protect yourselves from theft, accidents, and lawsuits.
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3:00PM - 3:45PM
Conference Room
4th Floor

GROW IT
How to Register my Business
EGBI
Taught by an attorney, this class will help you identify the right legal structure for your business. Learn the difference between an LLC and a Sole Proprietor
11:00AM - 11:45AM
Demonstration Area
1st Floor

GROW IT
Tap into the Power of Google & Grow with Google
Google's digital tools help businesses tap into the potential of the web and reach customers at the very moment they’re looking to discover a product / service.
12:00PM - 12:45PM
Demonstration Area
1st Floor

GROW IT
Why it's Important to Target Hispanic consumers
LatinWorks (Panel Disc.)
Discover the reasons how companies are increasingly marketing to Hispanics throughout the U.S. and why your business should do the same.
2:00PM - 2:45PM
Demonstration Area
1st Floor

GROW IT
Tell Me a Good Story: The Magic of Public Relations
Inspirare
Learn about the key points to develop a public relations strategy and be able to tell a powerful and interesting story about your brand.
3:00PM - 3:45PM
Demonstration Area
1st Floor

EMERGE IT
Accelerate Your Firm's Development & Growth
SBA
Learn how SBA’s Capital, Contracting, Counseling and Exporting Resources and Programs can accelerate your company’s development, growth and prosperity.
11:00AM - 11:45AM
Gallery
2nd Floor

EMERGE IT
Sucessfull Business Latinas
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Panel Discussion
A panel of local Latina entrepreneurs share critical tips on how to build a small business that gives back.
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12:00PM - 12:45PM
Gallery
2nd Floor

EMERGE IT
How to Turn Your Hobby into a Business
SCORE
Learn how to research your product/service market. Find or create funding. Establish revenue streams through marketing and sales.
2:00PM - 2:45PM
Gallery
2nd Floor

EMERGE IT
Business Through the Supplier Diversity Program
Connecting more minority-, women-, veteran-, persons with disabilities, and LGBT-owned small businesses to opportunities within Google web services.
3:00PM - 3:45PM
Gallery
2nd Floor
